Baltimore is also known as Smalltimore. Stories abound about how the great guy you met turns out to be the complete and utter jerk who broke your cousin’s heart in prep school. Everyone knows everyone else, or knows someone they know. 
Everywhere else, it’s six degrees of separation. In Baltimore, it’s two. If you tell me almost anyone you know in Baltimore, we could triangulate and get a match in five minutes.
That’s why this ad campaign is particularly funny.
It’s part of a campaign by Live Baltimore, for whom I worked briefly.
Who do you know in Baltimore?
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